Are you planning to revamp your website or create a new one from scratch? Your website is the face of your business on the internet and can help you acquire new customers while retaining the old ones. It’s, therefore, one of your most important assets, playing a critical role in building and maintaining a relationship with your market, building trust and credibility, and creating a memorable brand.
There are two ways to design or redesign a website. You can hire an SEO company offering web design services or do it yourself. Whichever route you decide to take, there are certain things you need to keep in mind to ensure success. Here are five common mistakes people make while deciding on their web page design so that you can avoid them:
Mistake #1: Being vague about your brand message
Your website should have a clear brand message that resonates with your target audience. It should communicate what your business is all about and what you have to offer. If your brand message is vague or poorly communicated, you risk confusing visitors and driving them away.
Mistake #2: Weak SEO
SEO or search engine optimisation is crucial for any website if you want it to rank high on Google and get organic traffic. Without a strong SEO strategy, your website will be buried deep down in the search results, where no one will find it. Make sure to research and use relevant keywords throughout your website to improve its ranking.
Mistake #3: Design is not mobile-friendly
In today’s day and age, it is essential to have a mobile-friendly website as a majority of people access the internet from their smartphones. If your website is not responsive, it will give a bad user experience, and you will lose potential customers.
Mistake #4: Slow loading speed
If your website takes more than 3 seconds to load, you are likely to lose a significant number of visitors. Make sure to optimise your images and remove any unnecessary elements that are slowing down your website.
Mistake #5: Lack of social media integration
To promote your website and reach a wider audience, you need to integrate social media buttons on your website. This will allow visitors to share your content on their social media channels and help you get more exposure.
Avoid making these common mistakes while designing your web page, and create a website that impresses everyone. Remember, first impressions matter the most! Getting web design services from a reliable SEO company can save you a lot of time and hassle.