There are a lot of rules and regulations that go into ensuring a website is visible in search engines, and if you’re not careful, it’s easy to break them without even realising it. The best way to ensure that you’re not making any SEO violations is to hire an SEO digital marketing agency. Whatever you choose to do, here are some of the common violations that are considered black hat SEO practices:
1) Doorway pages
Doorway pages are designed to funnel web traffic toward a particular website or landing page. They’re often created by stuffing a bunch of low-quality, keyword-rich content onto a single page in the hopes that users will click through to the destination site.
2) Keyword stuffing
This is perhaps the most common SEO violation. Keyword stuffing is the act of cramming as many keywords into your content as possible in the hopes that it will improve your search engine ranking. This not only makes your content difficult to read and understand, but it also tells search engines that you’re trying to manipulate your way to the top.
3) Invisible texts
Invisible text is any text that users cannot read but search engines can. This allows black hat users to target multiple keywords and improve SEO by hiding text on the page. Most of the time, this invisible text contains additional keywords for which there is no reflection in the actual page copy. This deception causes search engines to rank those pages higher in SERPs. However, modern search engine technology has come a long way, and they are much more sophisticated at detecting spam tactics like these.
To avoid these penalties, make sure you are regularly auditing your website for any SEO violations. If you’re not sure how to do that, consider hiring an experienced SEO digital marketing agency to help you out. They will be able to identify any issues and help you fix them before they cause any damage to your website. Good luck!