COMPARE
Spend of % 5,000 for both Online & Offline
Let’s start advertising in both Offline & Online channels.
Offline
Newspaper, Radio, Brochure, Billboard
DATA
Offline, how many users have heard our Radio Ad? How many have drove by our Billboard placement? How many kept our brochure after the sales assistant gave it to them? We don’t know.
POWER OF TOOLS
Most tracking is stopped here as we’re unable to track what they did afterwards unless there’s manual review.
RETURN
INCENTIVE RETURN
Offline, we will have the record of their purchases from the cashier, but it ends there.
Online
DATA
POWER OF TOOLS
Online however, we can track what users do on your e-commerce website: did they browse the different product categories? How long did they spend on each page? Why didn’t they complete the purchase?
RETURN
INCENTIVE RETURN
Online, we have that data and more. With CRM to store our client’s database, we can manually retarget them with other product Ads or reward their return to our website with special offers through email marketing.
Offline
Newspaper, Radio, Brochure, Billboard
Online
DATA
Offline: We have no no Data
Offline, how many users have heard our Radio Ad? How many have drove by our Billboard placement? How many kept our brochure after the sales assistant gave it to them? We don’t know.
POWER OF TOOLS
Most tracking is stopped here as we’re unable to track what they did afterwards unless there’s manual review.
Online however, we can track what users do on your e-commerce website: did they browse the different product categories? How long did they spend on each page? Why didn’t they complete the purchase?
RETURN
INCENTIVE RETURN
Offline, we will have the record of their purchases from the cashier, but it ends there.
Online, we have that data and more. With CRM to store our client’s database, we can manually retarget them with other product Ads or reward their return to our website with special offers through email marketing.
What is performance marketing?
Performance marketing is a kind of digital marketing in which brands pay for marketing services only after their objectives have been fulfilled or when specified activities—such as clicks, sales, and leads—are completed. Digital performance marketing strategy is a cost-effective way to reach your target audience. That’s because you pay only when specific actions occur—such as when a prospect clicks through to your page or buys from you.
What are its benefits?
This results-driven digital performance marketing strategy is easily trackable. Instead of spending money to advertise your product via traditional media without being able to gauge if those ads actually generate sales, you will be able to track every click—and know exactly how much revenue your advertising is bringing in.
You’ll also be able to reach a larger audience with this approach. With performance marketing, you’ll essentially have a team of website publishers working for you, promoting and marketing your brand, products, and services. Many of these publishers have specialised reach in markets that you will find hard to tap on your own. An affiliate, for example, may have a website geared toward stay-at-home moms. This gives your brand exposure to its devoted followers while allowing you to expand into a new market.
Make your ads work harder!
It can be extremely challenging to build a solid digital performance marketing strategy on your own. Eliminate the guesswork by working with us!
Digital Sage offers performance marketing services. Our specialists can create and place advertisements on your behalf on various performance marketing channels, including search engines, social media, embedded web content, and videos. Rather than paying for ads the traditional way, you pay based on the performance of your ad by measuring the sales, shares, impressions, or the number of clicks.
Learn more!
We place your ads on specific channels, and you pay based on their performance. There are different ways to pay, such as cost per click, cost per impression, cost per lead, cost per sale, and cost per acquisition. Talk to us, and we’ll be happy to explain these choices.
How does it work?
Digital Sage is a digital performance marketing specialist. Schedule a free consultation with us, and we’ll tell you why our performance marketing services are far superior to traditional advertising. Receive a custom performance marketing plan that suits your business, with a pricing model based on our results. We’ll determine your pain points, objectives, and historical data, and create efficient, holistic strategies to resolve them.